If you're a mobile Android developer, then you're probably aware that one of the best ways to get a little traction for your particular program is to capitalize on word of mouth. And one of the best ways to capitalize on word of mouth is to build some kind of recommendation system within your app.
To help simplify the deployment of such a recommendation engine, Google has released an App Invite kit for developers. The kit standardizes the invite process and allows users to enjoy a bit more customization than your typical "spam your entire address book" kind of a setup. As TechCrunch notes, App Invite will actually recommend contacts to invite based on a user's interactions with them on Google's services—presumably, ensuring that a person is only really reaching out to his or her closest contacts, rather than every single person he or she has ever spoken to.
"If you're looking to drive usage and grow a mobile app, you're probably testing out referrals, recommendations, and the user onboarding experience. These product flows are resource-intensive to design, build, and optimize. What if you could use a set of tools that help your users share your app, and get more of the right people to download and use your app? What if you could craft a more personalized onboarding experience in your new user's journey," reads a blog post from Google.
"Now in beta, App Invites let mobile app developers increase their reach, deep link new users to custom experiences, and tap into your users' device and Google-wide contacts as a source to drive referrals," Google said. "This is available for both iOS and Android app developers."
Users will be able to send out invites within an application via email or text, and the message can include a button to install the particular application directly in the body text. If a person pulls up the message on an Android device, he or she can start downloading the application directly from Google Play—no need to load up the app's Google Play page first.
App developers will be able to target specific pages within their app during the referral process, in case they want to send App Invite users to a particular referral code or other promotional content as part of the process. Developers will also be able to tap into custom analytics reports that show just how many people downloaded the apps. Additionally, they'll be able to see how these invites were sent, when they might have been completed, and what platform people were using when they completed the invite—to name a few metrics.
This Article was originally published on PC Mag. See it here
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